OUR ARTICLES & TIPS ON LANDING PAGES
Learn how to improve your conversion rates with a landing page.
Learn how to turn words into conversions.
Understand your ads to build an effective funnel.

FREQUENTLY ASKED QUESTIONS
Outsourcing the core of your business can be scary — and we get it.
Here are the most common objections we've encountered (disclaimer: they're real).
Ads
Many businesses redirect their visitors to their homepage, but this practice can quickly become counterproductive. Why?
- A website is often too broad: It provides a wide range of information and sections, which can dilute the prospect’s interest.
- User intent: When someone clicks on one of your ads, they’re looking for a specific solution or benefit.
- The need for consistency: A strong Ads campaign must stay consistent, from the initial message to the landing page. If you’re offering multiple products (e.g., sports shoes, dress shoes, and casual shoes), it’s essential to segment your campaigns and direct visitors to dedicated pages.
Someone who clicks on an ad for sports shoes doesn’t expect to be flooded with a catalog of dress shoes or unrelated accessories.
At ConvertLab, we analyze your market and design a landing page that’s perfectly aligned with your Ads campaign goals. This way, each click leads to a targeted page tailored to your audience’s expectations—improving both your conversion rate and customer satisfaction.
ads
When you present too many options, you risk losing the user in a sea of choices.
A dedicated landing page, on the other hand, highlights one specific offer tied to a particular advertising campaign.
This helps focus your prospect’s attention and minimizes distractions, increasing your chances of conversion.
landing page
No. A landing page can serve multiple purposes: collecting email addresses, event registrations, downloading a guide, and more. What matters most is crafting a highly targeted message, so users instantly understand the value of what you’re offering—without needing to navigate through tabs or menus.
landing page
Not if the content is relevant and well-structured. A good landing page gets straight to the point: it echoes the message of your ad and responds to it clearly. It’s precisely this minimalist, focused approach that helps users make decisions more easily. They’re not distracted by other offers or irrelevant information during their buying journey.
NEEDS
Highlight the tangible benefits: higher conversion rates, better performance tracking, and consistency between your Ads campaigns and the page visitors land on. You can also share data or case studies that show how a dedicated page, built around a specific goal, can significantly boost return on investment.
tracking
Yes, with analytics tools (Google Analytics, Meta Pixel, etc.), you can track visitor numbers, conversions, bounce rates, and other key metrics. The results are often clearer and more actionable than when all your traffic is directed to a single page or a full website. This makes it easier to adjust your strategy quickly if needed.
STILL HAVING SECOND THOUGHTS?
“With ConvertLab, you're no longer just launching a campaign — you're creating a precise, conversion-focused journey that propels your business toward a new level of profitability.”
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