Landing Page Agency - CRO
Your ads are not the problem. It's what's happening after the click
You invest to get the clicks. But once they land on your page, they leave.
Our job: make them stay… and turn them into loyal customers.

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The 4 mistakes that drive your prospects away
If your campaigns aren’t delivering the results you expect, chances are it’s because of one of these problems:
You don’t really know your target
Results: the message is vague, the page speaks to everyone… which means no one.
You put everyone in the same funnel
A prospect ready to buy doesn’t need to see the same page as one just discovering your offer.
You don’t test your landing pages
Without constant testing, it’s impossible to sustainably improve your conversion rate.
You see the conversion it as a one-shot
The best results come in the medium and long term, not in a quick fix.
The CRO team that makes your landing pages impossible to ignore
We don’t touch your ads. We don’t rebuild your whole site.
We focus on the most critical part of your acquisition: the page where your prospects land.
We optimize it continuously using your campaign’s real data.
No magic. No unrealistic promises. Just a method that lowers your cost per lead, step by step.
The benefits on your campaigns
Progressive optimization, measurable results, no unrealistic promises.
By aligning your Ads with your pages, every euro you invest in acquisition works harder.
The first wins translate into an immediate drop in cost per lead and an improvement in the overall quality of your campaigns.

“We didn’t increase our Google Ads budget, but our leads now cost 32% less since ConvertLab reworked our pages.”
Hugo Bentz - Fondateur La Chapelle

These improvements compound quickly and directly impact your sales and pipeline.

“After two months, our conversion rate increased from 3.4% to 5.1%. It’s measurable, concrete, and we can see the direct impact on our closed deals.”
Florent Garcia - Agence Kosmos

We rework your narrative arcs so that visitors read to the end, understand your value proposition, and feel compelled to take action.
Result: more time spent on the page and fewer drop-offs along the way.

“We used to see prospects drop off after 5 seconds. Now, they read all the way through and complete the form. The experience feels much smoother.”
Timothé - Fondateur de l'agence Seads

We connect your ad campaigns, landing pages, and CRM to measure performance end-to-end: from the click to the signed revenue.
No more “gut feeling”: every decision is backed by data.

“We knew how much we were spending on Ads, but not how much each campaign was really generating. With ConvertLab, we finally have a clear view of ROI.”
Jonathan - CEO Spliiit.com

How we turn your clicks into customers
A simple 4-step method, highly effective at converting warm prospects.
We don’t work on the entire marketing funnel.
We focus on the bottom of the funnel (BoFu), where your prospects are closest to taking action.
That’s where every conversion point gained has a direct impact on your sales.
We can also step in at the middle of the funnel (MoFu) for lead gen, but only with a clear strategy to turn those prospects into customers.

We analyze your journeys / funnels
We identify through your pages and ad data what attracts your prospects and what blocks them.
We design dedicated landing pages
We create BoFu landing pages aligned with your Ads, built to convince your warm prospects.
We test and iterate relentlessly
Each page is challenged with A/B tests to generate measurable incremental gains.
We know when to scale a campaign at the right time
When the page hits its ceiling, we increase ad budgets and roll out the method to other campaigns.
Are we a good fit to work together?
Every successful collaboration starts with the right alignment.
Here’s when our CRO approach is right for you… and when it’s not.
Ready to boost your conversions?
Your acquisition deserves better than a generic landing page.
In just 30 minutes, we’ll identify your first quick wins to make your campaigns perform better.
Analysis of your current acquisition / conversion
Immediate recommendations
Concrete action plan

Here are our latest usecases
"A game changer for our ads — there’s a clear before and after in our business."


It was crucial for us to create dedicated landing pages for our partners to showcase our products and convey the right brand attributes while running outbound B2B2C campaigns. I recommend ConvertLab for their work, especially their overall understanding of the business, the key challenges, and above all, their speed of execution.



Working with Benoît and his team was a smooth experience. They quickly understood our needs and delivered a landing page that perfectly reflects our offer. I recommend ConvertLab for their professionalism.


Our customers loved the service

"Hyper réactif, force de proposition, Samuel maitrise totalement son sujet"

"Je recommande Samuel à 100% ! Très professionnel, compétent et une communication particulièrement simple. Les équipes sont ravis du travail livré. Vous pouvez foncer les yeux fermer."

"Très contente d'être tombée sur Samuel pour cette mission, je ne pouvais pas rêver mieux ! Rapidité d'exécution, force de proposition, énorme culture webflow, bonne communication, bonne humeur... Je crois bien que Coudac a trouvé son partenaire code & no-code pour les prochains mois au moins ;)"

"Superbe mission Webflow avec Samuel. Il est efficace et très réactif. Tout ce qu'on aime !"
“Grâce à ConvertLab, nos pages démo convertissent mieux et plus vite. Les leads sont plus qualifiés et nos cycles de vente se raccourcissent.”
“ConvertLab a transformé notre site en machine à rendez-vous. Les leads sont mieux qualifiés et notre pipeline commercial n’a jamais été aussi rempli.”
« Grâce à ConvertLab, nos campagnes Ads sont maintenant adossees à des pages ultra-relevantes : taux de conversion et qualité du trafic ont littéralement explosé. Bravo pour cette précision stratégique ! »
“La landing page pensée par ConvertLab a doublé nos conversions B2B. Nos campagnes micro-influence atteignent enfin les bonnes audiences, sans effort. Merci !”
OUR TEAM
Here are the experts behind our landing pages:
Samuel Duc
Fondateur
Timothé Serclerat
ConvertLab Founder
Olivia
SEO - Content Manager
Kate
Team Lead Designer
Karina
Senior CRO Designer
La seule agence vidéo qui vous garantit des résultats
Frequently Asked Questions
We’ve tried to answer your most common questions in our FAQ.
Ads
Many businesses redirect their visitors to the homepage of their website — but this practice can quickly become counterproductive. Why?
A website is often too general: It offers a wide range of information and sections that can dilute the prospect’s interest.
User intent: When someone clicks on one of your ads, they’re looking for a specific solution or benefit.
The need for consistency: A strong ad campaign must stay consistent — from the initial message to the landing page.
If you offer multiple products (for example, athletic shoes, formal shoes, and casual shoes), it’s essential to segment your campaigns and provide dedicated pages.
Someone who clicks on an ad for athletic shoes doesn’t expect to land in a catalog full of formal shoes or unrelated accessories.
At ConvertLab, we analyze your market and design a landing page that’s perfectly aligned with your ad campaign’s objective.
This way, every click leads to a targeted page tailored to your audience’s specific expectations — improving both your conversion rate and customer satisfaction.
ads
When you present too many options, you risk losing the user who no longer knows what to choose.
A dedicated landing page, on the other hand, highlights one specific offer tied to a particular ad campaign.
This helps focus your prospect’s attention and reduces the chances of distraction — increasing your chances of conversion.
landing page
No. A landing page can serve various purposes: collecting emails, event registrations, guide downloads, and more. What matters is crafting a highly targeted message so the user instantly understands the value of what you’re offering — without having to search through multiple tabs or menus.
landing page
Not if the content is relevant and well-structured. A good landing page gets straight to the point: it echoes your ad’s message and answers it clearly. It’s precisely this minimalist, focused approach that helps users make decisions. They’re not distracted by other offers or information irrelevant to their buying journey.
NEEDS
Present the concrete benefits: higher conversion rates, better performance tracking, and consistency between your ad campaigns and the page visitors land on. Also show data or case studies demonstrating how a dedicated page, aligned with a specific objective, can significantly boost return on investment.
tracking
Yes. With analytics tools (Google Analytics, Meta Pixel, etc.), you can track the number of visitors, conversions, bounce rate, and other key metrics. The results are often clearer and more actionable than when all your traffic is directed to a single page or a full website. This makes it easier to quickly adjust your strategy if needed.