Landing Page Agency - CRO

Your ads are not the problem. It's what's happening after the click

You invest to get the clicks. But once they land on your page, they leave.
Our job: make them stay… and turn them into loyal customers.

The 4 mistakes that drive your prospects away

If your campaigns aren’t delivering the results you expect, chances are it’s because of one of these problems:

You don’t really know your target

Results: the message is vague, the page speaks to everyone… which means no one.

You put everyone in the same funnel

A prospect ready to buy doesn’t need to see the same page as one just discovering your offer.

You don’t test your landing pages

Without constant testing, it’s impossible to sustainably improve your conversion rate.

You see the conversion it as a one-shot

The best results come in the medium and long term, not in a quick fix.

Our role: fix these problems from the start, so every euro you invest converts more — and better.

Book a free call

The CRO team that makes your landing pages  impossible to ignore

We don’t touch your ads. We don’t rebuild your whole site.

We focus on the most critical part of your acquisition: the page where your prospects land.

We optimize it continuously using your campaign’s real data.

No magic. No unrealistic promises. Just a method that lowers your cost per lead, step by step.

Once CPL is down and your conversion rate hits its ceiling, that’s when we scale your ad spend.

Book a free call

The benefits on your campaigns

Progressive optimization, measurable results, no unrealistic promises.

Direct impact on your Ads
Your ads are useless if your landing pages don’t convert.

By aligning your Ads with your pages, every euro you invest in acquisition works harder.

The first wins translate into an immediate drop in cost per lead and an improvement in the overall quality of your campaigns.
CPL (Cost per Lead): average decrease of 20–40% after 2–3 optimization cycles.
Post-click CTR (click-to-conversion rate): typical improvement of +15 to +25% thanks to better Ads/LP alignment.
Google Ads Quality Score: +1 to +2 points → CPC decrease of 5–15%.

“We didn’t increase our Google Ads budget, but our leads now cost 32% less since ConvertLab reworked our pages.”

Hugo Bentz - Fondateur La Chapelle

Conversion & ROI
Rather than chasing unrealistic conversion rates, we improve your pages incrementally: +0.5 to +2 points per optimization cycle.

These improvements compound quickly and directly impact your sales and pipeline.
Landing Page Conversion Rate: +0.5 to +2 points per iteration (incremental growth, never a “magic jump”).
Sales Pipeline: +10 to +25% more truly qualified leads (less “noise”).
Overall ROAS (Return on Ad Spend): +15 to +35% on average at constant budget.

“After two months, our conversion rate increased from 3.4% to 5.1%. It’s measurable, concrete, and we can see the direct impact on our closed deals.”

Florent Garcia - Agence Kosmos

User experience & perception
A landing page that tells a coherent story holds attention better.

We rework your narrative arcs so that visitors read to the end, understand your value proposition, and feel compelled to take action.

Result: more time spent on the page and fewer drop-offs along the way.
Full scroll rate: +20% by improving narrative flow.
Average time on page: +30% thanks to better argument structuring.
Form abandonment rate: -15% to -25% via UX micro-optimizations.

“We used to see prospects drop off after 5 seconds. Now, they read all the way through and complete the form. The experience feels much smoother.”

Timothé - Fondateur de l'agence Seads

Tracking & steering
All our optimizations are data-driven.

We connect your ad campaigns, landing pages, and CRM to measure performance end-to-end: from the click to the signed revenue.

No more “gut feeling”: every decision is backed by data.
Full attribution: from ad click to signed revenue (via GA4 + CRM).
Decisions based only on data: no more intuition based decisions.
Real-time dashboard: clear visibility on CPC, CTR, CPL, and conversion rates per persona.

“We knew how much we were spending on Ads, but not how much each campaign was really generating. With ConvertLab, we finally have a clear view of ROI.”

Jonathan - CEO Spliiit.com

How we turn your clicks into customers

A simple 4-step method, highly effective at converting warm prospects.

We don’t work on the entire marketing funnel.

We focus on the bottom of the funnel (BoFu), where your prospects are closest to taking action.

That’s where every conversion point gained has a direct impact on your sales.
We can also step in at the middle of the funnel (MoFu) for lead gen, but only with a clear strategy to turn those prospects into customers.

We analyze your journeys / funnels

We identify through your pages and ad data what attracts your prospects and what blocks them.

We design dedicated landing pages

We create BoFu landing pages aligned with your Ads, built to convince your warm prospects.

We test and iterate relentlessly

Each page is challenged with A/B tests to generate measurable incremental gains.

We know when to scale a campaign at the right time

When the page hits its ceiling, we increase ad budgets and roll out the method to other campaigns.

Are we a good fit to work together?

Every successful collaboration starts with the right alignment.
Here’s when our CRO approach is right for you… and when it’s not.

You’re not in the right place if...
You’re looking for a “cheap” landing page just to tick a box.
You expect to double your sales overnight without a process.
You’re not ready to invest time analyzing your campaigns.
You don’t yet have an advertising budget in place.
You want a showcase website instead of a performance-driven page.
You’re looking for a freelancer “right now” to execute without a method.
You’re in the right place if...
You’re already investing in Ads (Google, Meta, LinkedIn) and want to improve your results.
You want landing pages built to convert, not just to “look nice.”
You’re ready to test, measure, and iterate to progress.
You expect a structured partnership, not just production.
You want to lower your cost per lead and increase ROI at constant budget.
You’re looking for a long-term partner capable of scaling your campaigns at the right time.

Ready to boost your conversions?

Your acquisition deserves better than a generic landing page.

In just 30 minutes, we’ll identify your first quick wins to make your campaigns perform better.

Analysis of your current acquisition / conversion

Immediate recommendations

Concrete action plan

Here are our latest usecases

SaaS

Tom Chabran

PowerIn

"A game changer for our ads — there’s a clear before and after in our business."

CRO
Payment
Lead Gen
saas
Start-up

Victoire Guglieri

Nasdrow

It was crucial for us to create dedicated landing pages for our partners to showcase our products and convey the right brand attributes while running outbound B2B2C campaigns. I recommend ConvertLab for their work, especially their overall understanding of the business, the key challenges, and above all, their speed of execution.

Product
CRO
Thank you
Success
Agence

Florent Garcia

Kosmos

Working with Benoît and his team was a smooth experience. They quickly understood our needs and delivered a landing page that perfectly reflects our offer. I recommend ConvertLab for their professionalism.

CRO
Lead Gen
Click-through

Our customers loved the service

Anne Raballand

Marketing Senior

"Hyper réactif, force de proposition, Samuel maitrise totalement son sujet"

"Je recommande Samuel à 100% ! Très professionnel, compétent et une communication particulièrement simple. Les équipes sont ravis du travail livré. Vous pouvez foncer les yeux fermer."

Thibault

Marketing Manager

"Très contente d'être tombée sur Samuel pour cette mission, je ne pouvais pas rêver mieux ! Rapidité d'exécution, force de proposition, énorme culture webflow, bonne communication, bonne humeur... Je crois bien que Coudac a trouvé son partenaire code & no-code pour les prochains mois au moins ;)"

Eva Lecocq

CMO

"Superbe mission Webflow avec Samuel. Il est efficace et très réactif. Tout ce qu'on aime !"

Clément Lhommeau

Head of Marketing

“Grâce à ConvertLab, nos pages démo convertissent mieux et plus vite. Les leads sont plus qualifiés et nos cycles de vente se raccourcissent.”

Yousra Meziani

Head of Growth

“ConvertLab a transformé notre site en machine à rendez-vous. Les leads sont mieux qualifiés et notre pipeline commercial n’a jamais été aussi rempli.”

Kymono Studio

Marketing Manager

« Grâce à ConvertLab, nos campagnes Ads sont maintenant adossees à des pages ultra-relevantes : taux de conversion et qualité du trafic ont littéralement explosé. Bravo pour cette précision stratégique ! »

“La landing page pensée par ConvertLab a doublé nos conversions B2B. Nos campagnes micro-influence atteignent enfin les bonnes audiences, sans effort. Merci !”

OUR TEAM

Here are the experts behind our landing pages:

Samuel Duc

Fondateur

Timothé Serclerat

ConvertLab Founder

Olivia

SEO - Content Manager

Kate

Team Lead Designer

Karina

Senior CRO Designer

La seule agence vidéo qui vous garantit des résultats

Frequently Asked Questions

We’ve tried to answer your most common questions in our FAQ.

Ads

Why isn’t it enough to send traffic directly to your website?

ads

Why not just use a single page showcasing all our offers?

landing page

Are landing pages only used to sell a product?

landing page

Won’t visitors find the landing page too simplistic?

NEEDS

How can I explain to my team that we need a landing page?

tracking

Can the effectiveness of a landing page be measured easily?